Dreaming of Opening Your Online Store? Here’s Your Checklist

1. Decide what you’re going to sell

Before you start doing anything, think of the concept itself. You have to have a clear image (at least in your head) of what items you are thinking of selling, what prices you are going to offer and who is your ideal customer.

2. Choose if you’re going to hold your own products or use dropshipping

Carefully decide and calculate if you are thinking of buying your goods in advance. Why? Because you may find that it would be more reasonable to choose dropshipping. How does it work? When you sell a product, you purchase the item from a third party and they ship it directly to the customer. In this way you don’t have to manage your stock and handle the merchandise yourself.

3. Brainstorm your business name and buy a domain

It make take you awhile to come up with a unique name for your brand or service. Try to keep it as simple as possible. Customers engage in labels that are easy to type and remember. When you are finally satisfied with the name, you need to buy a domain to make your website look professional. You can find many different providers online (I used Webhuset.no). Take note that it may take up to 24 hours to confirm your domain. After that you can easily connect it to your website.

4. Find a platform to create your website, the one which suits you best

The most popular ones are Shopify, BigCommerce, Weebly, WIX or WooCommerce. I guess Shopify is the most popular one this year, but personally I like WIX the most. It is modern, simple to use, and it has way more tools and plug-ins than the other ones. But feel free to explore and compare your options!

5. Set up the most necessary features

Your main page is going to be judged like the cover of a book. Keep it simple, neat and easy to navigate. Browse your favorite online stores to see how others do it. You might also find inspiration for other features!

Don’t forget to set up your contact form. It’s extremely recommended, since it makes it easier for potential buyers to ask questions and for you to give them an outstanding customer service. You may also use a live chatbox. In that way you can answer questions even faster.

Implement payment methods. Credit card payment is a must have, since it’s still is one of the most used paying methods in the world. For this I recommend using Stripe. Don’t forget to add the popular PayPal or whatever payment method is popular in your country.

6. And last but not least: your marketing plan

It’s time to find out how you are going to bring traffic to your website and turn your visitors into customers. I highly recommend using e-mail marketing. It’s easier to attract someone’s attention by promising them awards. For example offer a discount or a free shipping and in return, ask them to sign up to your mailing list. My advice: do not spam people with e-mails, cause it takes only one click to unsubscribe. Your efforts might go nowhere.

Also, consider writing a blog. It helps boosting SEO. Blog posts that specifically use a variety of SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Congrats! You made it through the checklist. Don’t forget to keep your site up to date. Good luck!

Thank you for reading,

Deimante Kros

3 European Beachwear Brands That Use 100% Recycled Materials

Summer season is just around the corner. Let’s make this season a green one. Wondering how? By investing in sustainable swimwear brands.

I discovered some of the nicest European brands that use recycled material: Econyl. It’s made from recycled fishing nets, plastic bottles and other plastic debris found in the ocean. By recycling, we are not increasing the demand for plastic and are helping to give new life to what otherwise would have to end up in the trash.

These are the top 3 of mine:

  1. ilovebelove
Website: https://en.ilovebelove.com/
Instagram: https://www.instagram.com/ilovebelove/

”We believe in lasting aesthetics, creating timeless and versatile garments, with refined lines, where beauty and comfort converge, with the influence of our Mediterranean roots.
We use natural and sustainable materials in our collections. Our swimwear collection has the highest quality Italian recycled fabrics. We control the entire production process of our garments. All handmade and 100% local production.”

2. COCOTAM

Website: http://www.cocotam.com/
Instagram: https://www.instagram.com/cocotamswim/

”Our swimwear offers a modern approach to feminine silhouettes. The color palette is inspired by earth tones with a hint of fantasy including nude, red and deep rose tones. All garments are handmade in Lithuania using Italian ECONYL Lycra of the best quality. The fabric is produced from discarded fishing nets and other plastic waste found in the ocean. It is long lasting, chlorine and sun resistant, which minimize the waste.”

3. PURA Clothing

Website: https://www.puraclothing.com/
Instagram: https://www.instagram.com/puraclothing/

”Today, textiles are still being produced under inhumane and environmentally damaging conditions. Our goal is to contribute to a more sustainable textile industry. The PURA parts not only look stunning and underline the beauty of every woman, but it is also extremely important to us to focus on sustainable and fair production. All parts are made by hand in Switzerland and Italy using the softest, most beautiful and highest quality Italian fabrics (100% recycled).”

Do you know more sustainable swimwear brands which are based in Europe? Please, let me know in the comments below.

Hello boss lady!

Welcome to your go to fashion and business marketing insider blog. My name is Deimante Kros and my plan is to keep you informed with latest marketing news. The main topics I am going to cover are fashion, brand management and developing and digital marketing. So sit comfortably and enjoy!

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