- It’s a good way to organize your thoughts, improve your writing skill and learn new things. It may work as a personal journal to clear your mind. As you find yourself thinking about new ideas, the first thing to do is to write it down so you can sit and expand your thoughts later without worrying of forgetting it. Also, by looking for new blog post ideas, you may get to learn things that you probably wouldn’t know without blogging. Don’t forget that you may also become a better writer!
- If you have a business or other acitivity, it’s a great way to create content and attract audience. The most important thing is to find a concept for your business blog that engages the readers and makes them want to check out what you or your company is offering or selling.
- You might create opportunities for yourself. You may get noticed and get offers to collaborate or even a job! How amazing would it be to earn money from writing without expecting it to happen?
- Tell your story or write about something completely made up. Let you creativity flow! Isn’t amazing to have someone to tell about your life? Where you come from, where you grew up, what are you doing with your life or your accomplishments… or just write stories about things that have never happened! Once you get a hang of this, who knows, you might even write your own fiction book!
- You will inspire others. Blogging takes your personal time and energy. Once you start posting consistently, you will start getting readers one by one coming back for more, because they will see that you’re dedicated to what you do. It’s an amazing feeling of giving and think of all the positive comments you will get.
- You will meet new people. Everybody knows how easy it is to meet people online. The blogging community is friendly and encouraging one another to succeed. Follow, comment, reply and you might make new friends for a lifetime!
- You will become more confident. The scariest part of blogging is starting itself. Start by taking baby steps and over time, you’ll reveal more and more of yourself to the world… and eventually you’ll gain confidence in who you truly are and what you do.
We all love a new garment to renew our closets once in a while. Some of us – even more often than that. But before we head out into the sales for those irresistible deals and discounts, we should stop and think a little about how it affects the environment.
Clothing industry is at the forefront of environmental pollution, exploitation of people and low-wage pay. It is the second largest polluter in the world, coming second to oil. There are so many clothing collections presented every season, but not everyone knows how much toxic waste is being released to the nature due to distribution of the garments.
WHAT IS FAST FASHION?
It is the mass-production of clothes, often inspired by recent trends seen on the runway or celebrities sold for an affordable price. The maximum number of times people wear clothes from fashion giants like Zara or H&M are roughly around 20, because the garments wear off fast due to quite poor quality and cheap fabrics. This is the reason a huge amount of clothing is thrown out and new clothes are bought to replace them. Due to social media influencers and fashion marketing it keeps growing and growing. Sadly, where is demand there will always be supply.
HOW DOES IT AFFECT OUR PLANET?
- About 70 million trees are cut off to produce such materials as viscose, modal fiber, and sorrel.
- The cotton growing farms consume the most of pesticides, not to mention water use and contamination.
- An average american throws out about 30kg of clothing per year.
- A quarter of the world’s chemicals is used in the textile industry.
One of the most popular fabrics used to make these clothes is polyester. It does not cost much and has wrinkle-free properties. At the same time it is a synthetic petroleum-based fiber, meaning it is made from non-renewable resource. When the garments get thrown out, it takes more than 200 years to decompose causing the growing of landfills.
Soone or later the toxic substances get into the water, also reaches the water that we drink, which means that we are slowly poisoning ourselves. Not to mention inevitably changing climate because of the contaminated coasts and oceans.
The other major problem is the amount of unsold clothing. In 2017 H&M was accused of burning 12 tonnes of garments. A lot of donations have gone to Africa, South America, and some countries in Asia. But in the last couple of years, some African countries, like Uganda and Kenya, have banned the importation of secondhand clothing. The reason for this is they are building their own textile industry and they cannot compete with the very low price of imported goods. Even if it would be for the good of their people.
IS FAST FASHION SLOWING DOWN?
Sustainable fashion has been growing these last few years. Many people get affected by pictures and articles they see online. They start buying long-lasting, in some cases a little bit more expensive clothes, which are made from recycled materials like for example discarded fishnets and other plastic waste found in the ocean, recycled rubber or organic cotton.
As people become aware of the issues, more brands have started to promise more eco-friendly business practices to keep their customers. Zara has been aiming to stop sending all unused and unsold textiles to landfills by 2020. They have also started using recycled materials and ecologically grown cotton. H&M Conscious (products made using recycled materials) collection takes only 5% of their products, but they are meaning to increase it to 100 percent sustainability by 2040.
In spite of progress being made by brands to minimise their impact on environment, it is still predicted that the industry’s water consumption will grow by 50% and the amount of waste it creates will grow till 148m tonnes by 2030.
WHAT YOU CAN DO
Ethical brands believe that the biggest issue is the consumer: it is either their lack of awareness of the issues or unwillingness to pay for sustainable products. The most important thing is to start doing little changes in your everyday life.
Slow fashion clothing production processes are aimed at maximizing the durability and sustainability and stopping misusing of employees and paying them appropriate wages together with maintaining their dignity, rights and security.
https://www.businessleader.co.uk/hm-and-zara-the-sustainable-fashion-brands-killing-the-environment/56166/ (Barney Cotton. 28 November, 2018)
https://www.seattletimes.com/business/hm-a-fashion-giant-has-a-problem-4-3-billion-of-unsold-clothes/ (Elizabeth Paton. 27 Mars, 2018)
https://www.greenmatters.com/style/2018/08/28/ybXGX/fast-fashion-impacts-environment (Koty Neelis. 6 September, 2018)
http://theconversation.com/it-may-not-be-possible-to-slow-down-fast-fashion-so-can-the-industry-ever-be-sustainable-82168 (Mark Sumner. 21 September, 2017)
https://fashionunited.uk/news/fashion/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year/2017101726341 (Vivian Hendriksz. 17 Oktober, 2017)
https://www.vox.com/the-goods/2018/9/17/17852294/fashion-brands-burning-merchandise-burberry-nike-h-and-m (Chavie Lieber. 17 September, 2018)
Welcome to your go to fashion and business marketing insider blog. My name is Deimante Kros and my plan is to keep you informed with latest marketing news. The main topics I am going to cover are fashion, brand management and developing and digital marketing. So sit comfortably and enjoy!